App store listing brief
Build an accurate app-store listing that explains the product clearly and can be improved through responsible testing.
Mobile apps · 45 min · Standard · 22 questions
Market and story
Which store does each asset set serve?
Which countries need their own asset set?
Which languages must the listing support?
Which device families need their own screenshots?
Which search intent should the listing target?
What should a visitor understand from the first three screenshots before reading the description?
Which interaction is worth showing in video?
Asset production
Which screenshot sizes are required?
Which safe areas must the artwork respect?
Which store text limits apply?
Which preview formats are accepted?
Claims and localization
Which store-listing claims require proof?
Which claims need a date or qualification?
Which listing messages need local adaptation?
Which proof should change by market?
Who will review the listing for local cultural fit?
Store compliance
Does the store metadata accurately describe the product?
Do the privacy labels match the product?
Does the age rating match the product?
Does the listing explain in-app subscriptions accurately?
Testing and release
Which listing hypothesis will we test?
How will listing assets stay synchronized with releases?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to build an accurate app-store listing that explains the product clearly and can be improved through responsible testing.
Best used as: Live call · Async intake
- Category
- Mobile apps
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Cross-functional
- Best used as
- Live callAsync intake
- Design roles
- Marketing designer
- Audience
- Marketing teamsProduct managersUX and UI designers
- Platforms
- MobileApp StoreGoogle Play
- Company type
- B2CB2B
- Product stage
- LaunchGrowth
- Tags
- mobile-appsapp-store-listingbrand-and-communicationstore-launchacquisition-optimization