Brand guidelines brief
Create brand guidelines that help employees and partners make consistent decisions in real work.
Branding and identity · 45 min · Standard · 29 questions
Users and needs
Who will use the guidelines?
Which decisions do these users make most often?
Where do people struggle with the brand today?
How will people access the guidelines?
Core guidance
Which principles help users resolve novel cases when no exact template exists?
Which real examples should the guidelines show?
Which common mistakes should the guidelines prevent?
Which unusual applications need guidance?
Assets and templates
Which brand assets must be downloadable?
Which file formats do users need?
Which approved asset variants are needed?
Which asset licenses must users understand?
Which templates would save users the most time?
Accessibility and language
Which accessibility requirements are mandatory?
What guidance is needed for alternative text?
What should users do when motion is reduced?
How should the brand adapt across languages?
Which inclusive-language rules should the guidelines include?
Partners and legal use
How should co-branding work?
How should partner brands be ordered?
When are legal marks required?
Which uses require approval before publication?
Ownership and adoption
Who owns the brand guidelines?
Where should users ask questions?
Who can approve an exception?
How will users know which version is current?
How will we help people adopt the guidelines?
Who needs training on the brand guidelines?
How will we check whether the guidance improves real work?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to create brand guidelines that help employees and partners make consistent decisions in real work.
Best used as: Live call · Async intake
- Category
- Branding and identity
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Brand designer
- Audience
- Marketing teamsDesign leadsDesign agenciesFounders and operators
- Platforms
- Brand systemDigitalPrint
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowthMature product
- Tags
- branding-and-identitybrand-guidelinesdelivery-and-operationsguideline-creationbrand-enablement