Competitive UX analysis brief
Compare relevant alternatives through matched scenarios and evidence that helps the team make a product decision.
UX research and audits · 45 min · Advanced · 35 questions
Comparable evidence
Which direct competitors are relevant to the decision?
Which indirect alternatives solve the same problem?
What do people use instead of a dedicated product?
Which emerging alternatives could change expectations?
Matched scenarios
Which user goal will we compare across products?
Which starting data will every product use?
Which user role will each scenario represent?
Which constraints must stay the same across products?
What counts as success in each scenario?
Research setup
Which product plan will we observe?
Which region will we observe?
Which device will we use?
Which integrations does the scenario require?
Evidence capture
Which steps will we record?
How will we record task time?
How will we record errors?
How will we record recovery?
Which screenshots may be retained?
Which source links should support the comparison?
User experience
How easily can target users discover the feature?
How efficiently can target users finish the task?
How much control does each product give the user?
Which product choices build or weaken trust?
Which accessibility barriers appear?
How does each product support collaboration?
How does each product support users who get stuck?
Business context
How does pricing explain a product difference?
How does the service model explain a difference?
How does the target customer explain a difference?
How does the surrounding ecosystem explain a difference?
Research ethics
Do the product terms allow this research?
Does the research account permit the planned activity?
How will personal data be excluded?
How will trademarks be used accurately?
What should we learn or do differently?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to compare relevant alternatives through matched scenarios and evidence that helps the team make a product decision.
Best used as: Research plan
- Category
- UX research and audits
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Research plan
- Design roles
- Product designerUX/UI designer
- Audience
- UX and UI designersProduct designersProduct managersDesign leads
- Platforms
- ResearchWebMobile
- Company type
- B2BB2CEnterprise
- Product stage
- DiscoveryGrowthMature product
- Tags
- ux-research-and-auditscompetitive-ux-analysisresearch-and-evaluationcompetitive-analysisexperience-benchmarking