E-commerce storefront brief
Shape a storefront that helps shoppers find the right product, understand the offer, and buy with confidence.
E-commerce · 45 min · Advanced · 27 questions
Assortment and discovery
What are shoppers trying to accomplish when they visit the storefront?
How should products be grouped into categories?
How should product variants appear in the assortment?
How should bundles appear in the assortment?
How should restricted goods appear?
How should unavailable products appear?
Merchandising
What determines product ranking?
Where may sponsored products appear?
How should stock affect placement?
Which categories should shoppers browse?
Which products should be easy to find through search?
Where should recommendations help discovery?
Purchase confidence
When must shoppers see the full price?
How will shoppers know whether an item is available?
When will shoppers see the delivery estimate?
When will shoppers see the return terms?
How will shoppers verify the seller?
How will shoppers know that reviews are genuine?
Markets
Which language should each market use?
Which currency should each market display?
When should prices include tax or duties?
Which products are available in each market?
Performance and measurement
How quickly must product pages load on a slow connection?
How large may storefront images be?
Which third-party scripts are necessary?
Which behavior shows that shoppers can find relevant products?
Which outcomes would make a conversion increase harmful?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to shape a storefront that helps shoppers find the right product, understand the offer, and buy with confidence.
Best used as: Live call · Async intake
- Category
- E-commerce
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designer
- Audience
- Product designersUX and UI designersProduct managersMarketing teams
- Platforms
- WebMobile webCommerce platform
- Company type
- B2CMarketplace
- Product stage
- GrowthMature product
- Tags
- e-commercee-commerce-storefrontproduct-and-experiencestorefront-launchcommerce-redesign