New feature brief
Define a useful new capability and the smallest release that changes user behavior.
Product features · 60 min · Standard · 26 questions
Context
What useful capability are we trying to build?
What changed to make this feature a priority now?
What evidence supports building it?
Users and problem
Who needs this feature most?
In which situation does their need appear?
What does the user do today?
What workaround do they use?
What should the user be able to do differently?
Entry and completion
What triggers entry into the feature?
Where does the user enter the feature?
What does successful completion look like?
Where should the user go after completion?
States and recovery
Which loading state is required?
When can the feature have an empty state?
What happens when the flow is interrupted?
What happens when the user lacks permission?
How can users retry a failed action safely?
How should partial completion be handled?
Dependencies and impact
Which adjacent journey could this feature change?
Which existing data could this feature change?
Which integration could this feature affect?
Scope and result
What is the smallest useful end-to-end release?
Which quality requirement is non-negotiable in the first release?
What is intentionally deferred?
Which user behavior should improve?
Which existing result must not get worse?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to define a useful new capability and the smallest release that changes user behavior.
Best used as: Live call · Async intake
- Category
- Product features
- Discussion time
- 60 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designer
- Audience
- Product designersProduct managersUX and UI designersDesign leads
- Platforms
- WebMobileCross-platform
- Company type
- StartupB2BB2C
- Product stage
- Early-stageGrowth
- Tags
- product-featuresnew-featureproduct-and-experiencenew-capabilityroadmap-deliveryvalidated-opportunity