Product presentation brief
Explain what a product does, why it matters to this audience, and what they should do next.
Presentations and pitch decks · 45 min · Standard · 20 questions
Audience and purpose
What does the audience need from this presentation?
What does the audience already know?
What does the audience often misunderstand?
Which decision should the presentation support?
When would someone use the product?
What does the audience use instead of this product today?
What should the audience remember the next day?
How does the product create that result?
Demo
Which journey should the product demo show?
Where should the demo begin?
Which exception should the demo show?
Which collaboration moment should the demo show?
Limitations
Which product limitation must be visible?
Which permission limits should the demo show?
Which delays should the audience expect?
Which roadmap boundaries must be clear?
Evidence
What evidence supports the product claims?
Technical detail and next step
Which technical detail belongs in the main story?
Which technical detail belongs in the appendix?
What should the audience do after the presentation?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to explain what a product does, why it matters to this audience, and what they should do next.
Best used as: Live call · Async intake
- Category
- Presentations and pitch decks
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Presentation designerProduct designer
- Audience
- Founders and operatorsMarketing teamsDesign leadsDesign agencies
- Platforms
- PresentationPDFLive event
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowthMature product
- Tags
- presentations-and-pitch-decksproduct-presentationproduct-and-experienceproduct-demoproduct-overview