Theming and white-label brief
Define safe theme controls that let each brand feel distinct without breaking product behavior or accessibility.
Design systems · 45 min · Advanced · 28 questions
Customization
Which color roles may each brand customize?
Which typography choices may each brand customize?
Which shape choices may each brand customize?
May brands change product spacing?
Which imagery choices may each brand customize?
Which product content may each brand customize?
Which motion choices may each brand customize?
Shared behavior
Which interactions must remain consistent across themes?
Which visual hierarchy must remain consistent?
Which legal content must remain unchanged?
Which product elements must remain recognizable?
How should brand colors map to product roles?
Brand assets
Which rules apply to customer brand assets?
Which logo formats may customers upload?
Which asset size limits are needed?
What appears when a brand asset fails?
Accessibility
How will every theme be checked for contrast?
How will a customer theme preserve meaning without color?
How will focus stay visible in every theme?
How will themed charts remain readable?
How will themed motion respect user settings?
Preview and operation
Which real screens should the theme preview show?
Which product states should the preview show?
Which languages should the preview show?
Which devices should the preview show?
How will tenant themes remain isolated?
How will themes handle system changes?
What happens when a saved theme is no longer valid?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to define safe theme controls that let each brand feel distinct without breaking product behavior or accessibility.
Best used as: Live call · Async intake
- Category
- Design systems
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Design systems designer
- Audience
- Design leadsProduct designersUX and UI designers
- Platforms
- Design toolsWebiOSAndroid
- Company type
- B2BB2CEnterprise
- Product stage
- GrowthMature product
- Tags
- design-systemstheming-and-white-labelsystems-and-platformsmulti-brand-producttenant-theming