Concept discovery brief
Evaluate an early concept while its proposition and workflow are still inexpensive to change.
Product discovery · 45 min · Standard · 13 questions
Concept evidence
Which concept decision should the study inform?
What is the simplest concept we can show without making it look finished?
What must participants correctly understand without explanation from the facilitator?
Which current behavior would the concept replace?
What cost would the concept remove?
Concept decision
What is hardest for participants to trust?
What evidence would help participants judge whether the concept is trustworthy?
Which variables must stay consistent when concepts are compared?
Can the current technology support the concept?
Can the team operate the concept reliably?
What evidence would justify advancing the concept?
What evidence would require revising the concept?
What evidence would justify discarding the concept?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to evaluate an early concept while its proposition and workflow are still inexpensive to change.
Best used as: Live call · Async intake
- Category
- Product discovery
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designer
- Audience
- Product designersUX and UI designersProduct managersDesign leads
- Platforms
- WebMobileCross-platform
- Company type
- StartupB2BB2C
- Product stage
- IdeaEarly-stageGrowth
- Tags
- product-discoveryconcept-discoveryresearch-and-evaluationearly-conceptsolution-explorationpre-prototype-decision