Customer problem discovery brief
Learn whether a customer problem is important and underserved enough to justify product investment.
Product discovery · 45 min · Standard · 12 questions
Problem evidence
Which customers are most likely to experience this problem?
When does this problem usually occur?
How often does this situation occur?
How does its impact vary across customers?
How do people handle the problem today?
What does the current workaround cost the customer?
Opportunity decision
Which other product helps customers address the same problem?
Which service helps customers address the same problem?
What happens when customers do nothing?
What evidence shows customers prioritize this problem over other unresolved needs?
Which finding would show the team has misunderstood or overstated the problem?
What decision should this discovery support?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to learn whether a customer problem is important and underserved enough to justify product investment.
Best used as: Live call · Async intake
- Category
- Product discovery
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designer
- Audience
- Product designersProduct managersUX and UI designersFounders and operators
- Platforms
- Cross-platform
- Company type
- StartupB2BB2C
- Product stage
- IdeaEarly-stageGrowth
- Tags
- product-discoverycustomer-problem-discoveryresearch-and-evaluationproblem-validationnew-segmentpre-solution-discovery