Homepage redesign brief
Rework a homepage so priority visitors understand the offer, trust it, and quickly find the path that fits their needs.
Websites and landing pages · 45 min · Standard · 18 questions
Homepage job and hierarchy
Which visitor groups reach the homepage?
Which visitor intentions deserve priority?
What should visitors understand before scrolling?
Why should visitors choose this company or product?
Which routes should the homepage expose for visitors with different readiness and questions?
Which proof belongs near each claim?
In what order should the homepage build confidence?
Utility and performance
Which current homepage content should stay?
Which homepage content should move elsewhere?
Which homepage content should be removed?
Returning visitors
What do returning customers need from the homepage?
Secondary audiences
What do job candidates need from the homepage?
What do partners or press visitors need from the homepage?
Performance and outcomes
Which media could slow down the homepage?
Could personalization make the homepage slower or less stable?
Which homepage choices could create accessibility barriers?
Which downstream behavior shows that the redesign improves orientation?
Which outcome would indicate that the redesign caused harm?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when only an existing homepage needs to be reconsidered.
Best used as: Live call · Async intake
- Category
- Websites and landing pages
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designerUX/UI designer
- Audience
- Marketing teamsDesign agenciesFreelancers and consultantsFounders and operators
- Platforms
- Web
- Company type
- StartupB2BB2CEnterprise
- Product stage
- Early-stageGrowthMature product
- Tags
- websites-and-landing-pageshomepage-redesignbrand-and-communicationhomepage-optimizationrepositioningnavigation-entry