Portfolio website brief
Build a portfolio that helps the right client or employer understand the work, the owner's contribution, and the value created.
Websites and landing pages · 30 min · Starter · 15 questions
Audience and evidence
Which opportunity should the portfolio help secure?
Which projects demonstrate the required capabilities without repeating the same type of evidence?
What did the portfolio owner personally contribute?
Which important decisions did the owner make?
How did the owner influence the wider team?
What did the owner learn from the project?
What evidence supports each case-study result?
Case-study stories
How will confidential work be presented safely?
Can each client be named?
What situation should each case study explain?
Which constraints shaped the work?
What changed as a result of the work?
Contact and maintenance
How should people contact the owner?
Which portfolio details need regular review?
How often should they be reviewed?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to build a portfolio that helps the right client or employer understand the work, the owner's contribution, and the value created.
Best used as: Live call · Async intake
- Category
- Websites and landing pages
- Discussion time
- 30 minutes
- Depth
- Starter
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Freelancer / agency designerUX/UI designer
- Audience
- Freelancers and consultantsUX and UI designersProduct designersDesign agencies
- Platforms
- Web
- Company type
- FreelanceAgencyStartup
- Product stage
- Early-stageGrowth
- Tags
- websites-and-landing-pagesportfolio-websitebrand-and-communicationjob-searchclient-acquisitionprofessional-reputation