Mobile app feature brief
Define a mobile feature for the right moment, with clear platform behavior and a safe release plan.
Mobile apps · 45 min · Standard · 24 questions
Use and behavior
Who needs this mobile feature?
How do they complete this task today?
What should become easier or better?
When is a phone the right surface?
How do people enter the feature?
How do people leave the feature?
Which interaction should follow iOS and Android conventions differently?
What should the app save during interruptions?
Permissions and connectivity
Which permissions does the feature need?
When should the app ask for each permission?
What can users do after denying a permission?
What happens if a permission is revoked later?
How should the feature behave on a slow connection?
What can users do while offline?
What work must the app preserve when the connection drops?
What should happen when the connection returns?
Measurement
How will we measure feature discovery without collecting private content?
How will we measure attempted use?
How will we measure successful completion?
How will we identify abandonment?
Release
Which OS versions will receive the feature?
Which devices must support the feature?
Which account groups will receive it first?
Which signals should stop the rollout?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to define a mobile feature for the right moment, with clear platform behavior and a safe release plan.
Best used as: Live call · Async intake
- Category
- Mobile apps
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Product designer
- Audience
- Product designersUX and UI designersProduct managers
- Platforms
- MobileiOSAndroid
- Company type
- B2CB2B
- Product stage
- MVPGrowth
- Tags
- mobile-appsmobile-app-featureproduct-and-experiencefeature-deliverynative-app