Notification experience brief
Design notifications that earn attention and help recipients act at the right time.
Product features · 45 min · Standard · 21 questions
Event and delivery policy
What deserves a notification?
Who is responsible for acting on the event?
Which participant needs to know about the event?
Which channel fits the event's urgency?
Which channel is safe for sensitive content?
When should the notification be sent immediately?
Which notifications should be batched?
When does the notification stop being useful?
When should the notification be suppressed?
Message content
What event must the notification communicate?
Which consequence must be explicit?
Which action can the recipient take?
What should the message say when no action is required?
User control
Which notifications may users control?
Which notifications must remain mandatory?
Delivery and recovery
How will repeated events avoid duplicate notifications?
How will a notification update when its event changes?
How will delivery failure be detected?
How will stale destinations be handled?
When should an unread critical notice escalate?
How will the system know the recipient completed the requested action?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to design notifications that earn attention and help recipients act at the right time.
Best used as: Live call · Async intake
- Category
- Product features
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Content designerProduct designer
- Audience
- Product designersProduct managersUX and UI designersDesign leads
- Platforms
- WebMobileEmail
- Company type
- B2BB2CEnterprise
- Product stage
- Early-stageGrowthMature product
- Tags
- product-featuresnotification-experiencesystems-and-platformsalertsactivity-updatesattention-management