Product discovery kickoff
Plan a focused discovery cycle that resolves the most important uncertainty before delivery begins.
Product discovery · 45 min · Standard · 18 questions
Discovery decision
What decision must this discovery make possible?
Who owns that decision?
When is that decision needed?
Which three uncertainties could most credibly stop the team from pursuing the opportunity?
Participants and preparation
Who needs to take part in discovery?
When does each person need to contribute?
What evidence should participants review before kickoff?
Which existing artifact should participants review before kickoff?
Working plan
Which evidence-gathering activities will address each priority uncertainty?
How often will the discovery team work together?
Where will the team share new observations?
How will the team update its assumptions?
Who can change the discovery scope?
Exit criteria
What evidence would justify moving into delivery?
What evidence would justify extending discovery?
What evidence would justify stopping the work?
Where will unresolved questions be recorded?
How will the team preserve meaningful dissent?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to plan a focused discovery cycle that resolves the most important uncertainty before delivery begins.
Best used as: Workshop
- Category
- Product discovery
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Workshop
- Design roles
- Product designer
- Audience
- Product designersProduct managersDesign leadsFounders and operators
- Platforms
- Cross-platform
- Company type
- StartupB2BB2C
- Product stage
- IdeaEarly-stageGrowth
- Tags
- product-discoveryproduct-discovery-kickoffproduct-and-experiencenew-opportunityambiguous-requestcross-functional-discovery