Push notification brief
Design useful push notifications that respect consent, privacy, timing, and the user's attention.
Mobile apps · 45 min · Standard · 21 questions
Eligibility and message
Which event is important enough to interrupt someone?
Which users are eligible to receive the notification?
Does a user's role affect notification eligibility?
Does account status affect notification eligibility?
Which devices should receive the notification?
Which user preference controls this notification?
How will we ask for notification permission?
What can safely appear on a locked screen?
Timing
When is the notification still useful?
Which timezone should control push delivery?
Which quiet hours must delivery respect?
When should the notification expire?
Destination and grouping
Where should the notification open?
What should open if the notified item has already been resolved?
What should open if the user has lost access?
How will push notifications avoid duplicates?
Should the same notification appear on every device?
Which related notifications should be grouped?
Outcome
Which completed action would show that the notification was useful?
Will we track whether people disable notifications after receiving it?
Which complaints would make us change or stop the notification?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to design useful push notifications that respect consent, privacy, timing, and the user's attention.
Best used as: Live call · Async intake
- Category
- Mobile apps
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Content designer
- Audience
- Product designersProduct managersMarketing teams
- Platforms
- MobileiOSAndroidPush service
- Company type
- B2CB2B
- Product stage
- GrowthMature product
- Tags
- mobile-appspush-notificationproduct-and-experiencetransactional-messaginglifecycle-messaging