Website content migration brief
Move website content into a new system while preserving ownership, links, assets, translations, and the ability to verify every result.
Websites and landing pages · 45 min · Advanced · 23 questions
Inventory and transformation
Which URLs are included in the migration?
Which content records are included?
Which assets are included?
Which locales are included?
Who owns each source item?
Which source items should be migrated unchanged?
Which source items should be merged?
Which source items should be rewritten?
Which source items should be archived?
Field mapping
How does each source content type and field map into the destination model?
Which values need to be transformed during import?
Which missing values need a default?
Which source values need normalization?
Which imported items require manual review?
Links and assets
What destination and status applies to every changed or removed public URL?
How will asset rights be preserved?
Which asset renditions must be preserved?
How will existing alt text be preserved?
How will relationships between localized entries be preserved?
What should happen to untranslated content?
Validation and cutover
How will we check that every expected item was migrated?
Who will review the migrated content for mistakes?
How will the migration cutover work?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when content, redirects, ownership, and release coordination must move between sites or platforms.
Best used as: Delivery checklist
- Category
- Websites and landing pages
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Cross-functional
- Best used as
- Delivery checklist
- Design roles
- Content designerFreelancer / agency designerUX/UI designer
- Audience
- Marketing teamsDesign agenciesDesign leadsFreelancers and consultants
- Platforms
- Web
- Company type
- B2BB2CEnterpriseAgency
- Product stage
- GrowthMature product
- Tags
- websites-and-landing-pageswebsite-content-migrationdelivery-and-operationscms-migrationwebsite-redesigndomain-consolidation