Curated pack
Delivery and iteration
Move design into engineering, release safely, and learn after launch. Use the set as a starting point, then choose the smallest brief that supports the decision in front of the team.
Handoff, launch and iteration
Feature rollout brief
Release a feature in controlled stages with clear eligibility, monitoring, communication, and rollback decisions.
45 min · Advanced
Handoff, launch and iteration
Feedback and optimization brief
Turn customer feedback into evidence, decisions, and follow-up without losing the context in which it was given.
45 min · Advanced
Branding and identity
Brand identity brief
Plan a brand identity that reflects the business, speaks clearly to its audience, and works across the places where people will encounter it.
45 min · Standard
Branding and identity
Brand refresh brief
Plan a thoughtful brand refresh that fixes current problems without losing the recognition and trust the brand has already earned.
45 min · Standard
Branding and identity
Visual identity system brief
Create a visual language that stays recognizable across formats while giving teams clear rules for making new work.
45 min · Standard
Branding and identity
Naming and positioning brief
Find a clear market position and a name that is memorable, credible, usable, and safe to adopt.
45 min · Standard
Branding and identity
Brand guidelines brief
Create brand guidelines that help employees and partners make consistent decisions in real work.
45 min · Standard
Marketing and campaigns
Campaign creative brief
Shape a campaign idea that speaks to the right audience, works across channels, and gives the team a clear plan for delivery and learning.
45 min · Standard
Marketing and campaigns
Social media campaign brief
Plan a social campaign that fits each platform, invites useful participation, and can be published and moderated responsibly.
45 min · Standard
Marketing and campaigns
Email campaign brief
Plan an email campaign that reaches the right subscribers with a clear message and dependable delivery.
45 min · Standard