UX opportunity prioritization brief
Rank experience problems using evidence, user harm, reach, and the cost of action.
Product features · 45 min · Advanced · 18 questions
User impact
What user outcome does this problem block?
How severe is the harm when it occurs?
Can users reverse the harm?
How often does this experience problem affect the priority users?
Which situation makes the problem most consequential?
Which people are disproportionately affected?
What workaround is available today?
Who bears the cost of that workaround?
Evidence and reach
What is the strongest evidence for the problem?
What important evidence is still missing?
How many relevant users encounter the problem?
Does the problem originate in a shared product pattern?
Does the problem create an accessibility barrier?
Priority decision
What would it cost to learn enough to make a decision?
What would a credible fix cost?
How reversible is the proposed response?
What should happen to this opportunity next?
What new evidence should change its priority?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to rank experience problems using evidence, user harm, reach, and the cost of action.
Best used as: Workshop
- Category
- Product features
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Workshop
- Design roles
- Product designerUX/UI designer
- Audience
- Product designersUX and UI designersDesign leadsFreelancers and consultants
- Platforms
- Cross-platform
- Company type
- StartupB2BB2CEnterprise
- Product stage
- Early-stageGrowthMature product
- Tags
- product-featuresux-opportunity-prioritizationproduct-and-experienceux-prioritizationevidence-reviewdesign-planning