Webflow website brief
Plan a Webflow site that editors can maintain, visitors can use, and the team can launch with confidence.
No-code and low-code · 45 min · Standard · 29 questions
Content and build
Which page types does the site need?
Which CMS collections are needed?
Which fields does each collection need?
Which collections need to reference one another?
How should editors create page slugs?
Which reusable components does the site need?
How should layouts adapt across screen sizes?
How should navigation adapt on small screens?
How should tables work on narrow screens?
How should layouts handle long content?
How should pages reflow at high zoom?
Which interactions genuinely help the experience?
SEO and URL migration
How will editors write page metadata?
Which pages need canonical URLs?
Which pages need structured data?
Which pages belong in the sitemap?
Which old URLs need redirects?
Forms and permissions
How should form submissions be handled?
Who may edit content?
Who may publish changes?
Who may restore an older version?
Who manages site domains?
Who may access form submissions?
Handover
Which performance checks must pass before handover?
Which browsers must pass QA?
Who will check every link?
Who will test every form?
How will the site be backed up?
Who needs editor training?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when a website will be designed and delivered specifically in Webflow.
Best used as: Live call · Async intake
- Category
- No-code and low-code
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Tool-specific
- Best used as
- Live callAsync intake
- Design roles
- Freelancer / agency designerUX/UI designer
- Audience
- Founders and operatorsFreelancers and consultantsDesign agenciesProduct managers
- Platforms
- Webflow
- Company type
- B2BB2CAgency
- Product stage
- MVPLaunchGrowth
- Tags
- no-code-and-low-codewebflow-websitedelivery-and-operationsmarketing-site-buildcms-implementation