Website navigation and information architecture brief
Restructure website navigation so people can find content in language and paths that make sense to them.
Websites and landing pages · 45 min · Advanced · 21 questions
Content model and taxonomy
Which current content must the architecture support?
Which planned content must the architecture support?
Who owns each content type?
How do priority audiences describe the content?
How do priority audiences group the content?
Which attributes should organize the content?
Which attributes should people be able to filter by?
Which navigation labels are unclear?
Which labels are difficult to translate?
Navigation behavior and validation
Which items belong in global navigation?
Where is local navigation needed?
Which utility links need a consistent location?
How should navigation work on narrow screens?
How should navigation work by keyboard?
What should people see when they enter through a deep link?
Which tasks should we use to test the structure?
Who should take part in the navigation test?
What result would make the proposed structure acceptable?
Governance
Who may add new navigation items after launch?
Who may rename or move content?
Who may archive or redirect content?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to restructure website navigation so people can find content in language and paths that make sense to them.
Best used as: Live call · Async intake
- Category
- Websites and landing pages
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Content designerFreelancer / agency designerUX/UI designer
- Audience
- UX and UI designersProduct designersDesign agenciesMarketing teams
- Platforms
- Web
- Company type
- B2BB2CEnterpriseAgency
- Product stage
- GrowthMature product
- Tags
- websites-and-landing-pageswebsite-navigation-and-information-architecturesystems-and-platformslarge-websitenavigation-redesigncontent-consolidation