Conversion landing page brief
Create a focused landing page that continues the campaign promise and helps one audience make a clear decision.
Websites and landing pages · 45 min · Standard · 16 questions
Traffic promise and offer
Where will visitors come from?
Who is this page for?
What message will visitors see before they arrive?
What single decision should the right visitor make on this page?
What exactly will the visitor receive?
When will the visitor receive it?
Which commitments or eligibility rules apply?
Proof and objections
What would this audience need to see before they believe each major claim?
What concerns must we address before people feel safe taking action?
Form and mobile experience
Which information is required before conversion?
What can be collected later?
What must still be clear and usable on a slow mobile connection?
Measurement
Which event counts as a conversion?
Which signal shows that a conversion is valuable?
What would make an apparent experiment win harmful or misleading?
What should the first experiment test?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when the design problem is conversion across any landing-page stack.
Best used as: Live call · Async intake
- Category
- Websites and landing pages
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Marketing designerFreelancer / agency designer
- Audience
- Marketing teamsDesign agenciesFreelancers and consultantsFounders and operators
- Platforms
- Web
- Company type
- StartupB2BB2C
- Product stage
- Early-stageGrowthMature product
- Tags
- websites-and-landing-pagesconversion-landing-pagebrand-and-communicationpaid-campaigndemand-generationoffer-validation