Website redesign brief
Redesign an existing website without losing the content, search visibility, and user journeys that already work.
Websites and landing pages · 45 min · Advanced · 24 questions
Redesign evidence and boundaries
What makes the redesign necessary now?
Where does the current website fail visitors?
Which current journeys already work well?
What must the redesign preserve?
Which search rankings or inbound links must be protected?
What belongs in the first release?
What can wait until a later phase?
Content
Which current content should be rewritten?
Which content should be combined?
Which content should be archived?
Which new content is needed?
Technical migration
Does the CMS need to change?
Which components need to change?
Which analytics must survive the migration?
Which consent behavior must survive the migration?
How will localized content be migrated?
Which integrations could break during migration?
Search continuity
Which changed URLs need redirects?
Which metadata must be preserved?
Which structured data must be preserved?
Launch
How will the redesigned website be released?
What must be checked before launch?
What will we monitor after launch?
When should the team roll back the release?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when redesigning an existing website across its full structure and journeys.
Best used as: Live call · Async intake
- Category
- Websites and landing pages
- Discussion time
- 45 minutes
- Depth
- Advanced
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Freelancer / agency designerUX/UI designer
- Audience
- Marketing teamsDesign agenciesFreelancers and consultantsDesign leads
- Platforms
- Web
- Company type
- B2BB2CEnterpriseAgency
- Product stage
- GrowthMature product
- Tags
- websites-and-landing-pageswebsite-redesigndelivery-and-operationswebsite-modernizationrepositioningplatform-migration