Editorial illustration brief
Commission editorial artwork that interprets the article clearly without distorting its facts or subjects.
Illustration and visual assets · 45 min · Standard · 19 questions
Editorial interpretation
What should the editorial image interpret?
Which facts must the illustration preserve?
Which claims must the image avoid implying?
Which metaphorical direction fits the article?
Which visual clichés should be avoided?
How should people be represented?
Which people need their privacy protected?
Which stereotypes must the image avoid?
Layout and formats
How should the image sit with the headline?
Which crops are required?
Does the article need a separate social image?
Which publication style rules apply?
How original must the visual direction be?
Accessibility
What should the alt text explain?
Does the image need a caption?
Rights and credit
Where may the illustration be published?
How long may the publication use it?
How should the illustrator be credited?
Is any AI-use disclosure required?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to commission editorial artwork that interprets the article clearly without distorting its facts or subjects.
Best used as: Live call · Async intake
- Category
- Illustration and visual assets
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Illustrator
- Audience
- Marketing teamsDesign agenciesUX and UI designersDesign leads
- Platforms
- WebMobilePrintSocial
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowth
- Tags
- illustration-and-visual-assetseditorial-illustrationbrand-and-communicationarticle-artworkpublication-commission