Iconography system brief
Create an icon system with consistent meaning, drawing rules, accessible use, and dependable platform delivery.
Illustration and visual assets · 45 min · Standard · 24 questions
Inventory
Which actions need icons?
Which objects need icons?
Which statuses need icons?
Which current icons duplicate the same meaning?
Naming
What is the canonical name for each icon?
Which search aliases should each icon have?
Drawing rules
Which canvas should the icon family use?
Which stroke rules define the family?
How should corners be drawn?
How should icons change at small sizes?
Which icon states need their own variant?
Which icons need directional variants?
Accessibility and localization
When does an icon need an accessible name?
How will decorative icons be hidden from assistive technology?
Which status icons must also include text?
Which icons require locale review?
Could any gesture mean something different elsewhere?
Delivery
Which web icon format is required?
Which iOS output is required?
Which Android output is required?
How will icons reach design tools?
Ownership
How can teams request a new icon?
Who reviews an icon's meaning?
When may an icon be removed?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to create an icon system with consistent meaning, drawing rules, accessible use, and dependable platform delivery.
Best used as: Live call · Async intake
- Category
- Illustration and visual assets
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Illustrator
- Audience
- Marketing teamsDesign agenciesUX and UI designersDesign leads
- Platforms
- WebMobilePrintSocial
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowth
- Tags
- illustration-and-visual-assetsiconography-systemsystems-and-platformsproduct-icon-systemcross-platform-assets