Product illustration brief
Commission a product illustration that explains one idea clearly and works naturally within the interface.
Illustration and visual assets · 45 min · Standard · 22 questions
Purpose and context
What should the illustration make easier to understand?
Where does the illustration appear?
Which content appears next to it?
Which action should it support?
Visual direction
Which interpretation should the illustration communicate?
Which interpretations must the illustration avoid?
Could the image carry an unwanted cultural meaning?
Which shape rules connect the illustration to the product?
Which perspective should it use?
Which product colors should it use?
States and accessibility
Which product states need their own illustration?
Does dark mode need a separate version?
Does reduced motion need a static version?
What should the text alternative explain?
Which details must meet contrast requirements?
Does the illustration remain clear when zoomed?
Files and ownership
Which file formats are required?
Which dimensions and crops are required?
What is the maximum file weight?
Who owns the illustration?
Who receives the source files?
Who can request future revisions?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to commission a product illustration that explains one idea clearly and works naturally within the interface.
Best used as: Live call · Async intake
- Category
- Illustration and visual assets
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- IllustratorProduct designer
- Audience
- Marketing teamsDesign agenciesUX and UI designersDesign leads
- Platforms
- WebMobilePrintSocial
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowth
- Tags
- illustration-and-visual-assetsproduct-illustrationbrand-and-communicationproduct-uiempty-or-onboarding-state