Social visual asset brief
Produce a coherent set of social assets that fits each placement, stays accessible, and is easy to approve and update.
Illustration and visual assets · 45 min · Standard · 25 questions
Asset system
What defines each social asset?
What must viewers understand at each moment?
Which assets can share a master layout?
Which audience variants are needed?
Which market variants are needed?
Which offer variants are needed?
Which product captures are approved?
Which logo files are current?
Which claims are approved?
Quality and operation
Which assets need captions?
What is the minimum readable text size?
Which text needs a contrast check?
Who will write alternative text?
Could any asset trigger photosensitive reactions?
Rights
Is there enough time to read each frame?
Do these social assets have permission to show every person?
Do we have the required music rights?
Do the rights allow paid promotion?
Workflow and learning
Who adapts each master asset?
Who verifies product claims?
Who gives final approval to each social asset?
Who publishes each asset?
Which creative element will each test compare?
Which audience response will guide the next version?
How will we recognize creative fatigue?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to produce a coherent set of social assets that fits each placement, stays accessible, and is easy to approve and update.
Best used as: Live call · Async intake
- Category
- Illustration and visual assets
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Marketing designerIllustrator
- Audience
- Marketing teamsDesign agenciesUX and UI designersDesign leads
- Platforms
- WebMobilePrintSocial
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowth
- Tags
- illustration-and-visual-assetssocial-visual-assetdelivery-and-operationssocial-asset-productioncampaign-adaptation