Motion illustration brief
Commission motion illustration that communicates a clear idea, respects user control, and performs well in its intended context.
Illustration and visual assets · 45 min · Standard · 25 questions
Motion concept
Why does this illustration need motion?
What happens at the beginning?
Which transition carries the main idea?
How should the motion end?
What starts the motion?
What stops the motion?
Should the motion loop?
Can people replay it?
What pace should the motion use?
Which easing style fits the tone?
Should the camera move?
Access and delivery
Could the motion trigger a vestibular response?
Could the motion trigger photosensitive reactions?
Can people pause the motion?
What should replace the motion when it is reduced?
Sound and performance
Does the illustration need sound?
Does it still make sense without sound?
What is the maximum motion-file weight?
Which frame rate is required?
Which codec is required?
Which devices must play it smoothly?
Must it work offline?
Handoff
Which source files are required?
Which poster frame is required?
Which usage rights are required?
How to use this brief
Use this brief as a bank of questions for the conversation. Choose what is relevant, mark covered questions as you go, and skip anything that has already been answered.
Use this brief when...
Use when you need to commission motion illustration that communicates a clear idea, respects user control, and performs well in its intended context.
Best used as: Live call · Async intake
- Category
- Illustration and visual assets
- Discussion time
- 45 minutes
- Depth
- Standard
- Last updated
- Jul 21, 2026
- Scope
- Design briefs
- Best used as
- Live callAsync intake
- Design roles
- Illustrator
- Audience
- Marketing teamsDesign agenciesUX and UI designersDesign leads
- Platforms
- WebMobilePrintSocial
- Company type
- B2BB2CAgency
- Product stage
- LaunchGrowth
- Tags
- illustration-and-visual-assetsmotion-illustrationbrand-and-communicationproduct-motioncampaign-animation