Audience
Founders and operators
Turn business needs into focused design decisions.
33 briefs
Branding and identity
Brand identity brief
Plan a brand identity that reflects the business, speaks clearly to its audience, and works across the places where people will encounter it.
45 min · Standard
Websites and landing pages
Marketing website brief
Plan a marketing website that helps each visitor understand the offer, trust its claims, and take the right next step.
45 min · Standard
Websites and landing pages
Conversion landing page brief
Create a focused landing page that continues the campaign promise and helps one audience make a clear decision.
45 min · Standard
Product discovery
Product discovery kickoff
Plan a focused discovery cycle that resolves the most important uncertainty before delivery begins.
45 min · Standard
Branding and identity
Brand refresh brief
Plan a thoughtful brand refresh that fixes current problems without losing the recognition and trust the brand has already earned.
45 min · Standard
Product discovery
Stakeholder alignment brief
Resolve ownership and disagreement before competing stakeholder priorities create design churn.
45 min · Standard
Branding and identity
Naming and positioning brief
Find a clear market position and a name that is memorable, credible, usable, and safe to adopt.
45 min · Standard
Product discovery
Customer problem discovery brief
Learn whether a customer problem is important and underserved enough to justify product investment.
45 min · Standard
Product discovery
Opportunity mapping brief
Connect a target outcome to evidence-backed customer opportunities and choose what to test next.
45 min · Advanced
Product discovery
Problem framing workshop
Turn a vague or contested concern into an evidence-backed problem the team can act on.
45 min · Standard
Product features
AI feature brief
Define an AI capability with clear responsibility, human control, and failure boundaries.
60 min · Advanced
Product features
Feature deprecation brief
Retire a capability safely while preserving supported outcomes, user data, and a credible replacement path.
45 min · Advanced
Product features
MVP scope brief
Define the smallest complete release that can test a critical product assumption.
45 min · Standard
Product features
Product onboarding flow brief
Design the shortest reliable path from first product entry to a meaningful outcome for each user role.
45 min · Standard
Websites and landing pages
Homepage redesign brief
Rework a homepage so priority visitors understand the offer, trust it, and quickly find the path that fits their needs.
45 min · Standard
Websites and landing pages
Pricing page brief
Help buyers compare plans, understand the full cost, and choose the right path without avoidable billing surprises.
45 min · Advanced
Branding and identity
Brand guidelines brief
Create brand guidelines that help employees and partners make consistent decisions in real work.
45 min · Standard
Branding and identity
Visual identity system brief
Create a visual language that stays recognizable across formats while giving teams clear rules for making new work.
45 min · Standard
Marketing and campaigns
Campaign creative brief
Shape a campaign idea that speaks to the right audience, works across channels, and gives the team a clear plan for delivery and learning.
45 min · Standard
Marketing and campaigns
Email campaign brief
Plan an email campaign that reaches the right subscribers with a clear message and dependable delivery.
45 min · Standard
Marketing and campaigns
Paid acquisition landing brief
Create a landing page that matches the ad promise, helps the right visitor decide, and measures valuable conversions.
45 min · Standard
Marketing and campaigns
Product launch campaign brief
Coordinate the story, assets, teams, and launch-day decisions needed to bring a product change to market.
45 min · Standard
Marketing and campaigns
Social media campaign brief
Plan a social campaign that fits each platform, invites useful participation, and can be published and moderated responsibly.
45 min · Standard
Presentations and pitch decks
Conference presentation brief
Develop a memorable conference talk with a clear idea, credible evidence, accessible delivery, and useful follow-up.
45 min · Standard
Presentations and pitch decks
Internal strategy deck brief
Frame an internal strategy decision with clear evidence, real choices, resource implications, and accountable follow-through.
45 min · Standard
Presentations and pitch decks
Investor pitch deck brief
Build a clear investment case that explains the opportunity, shows credible progress, and makes the funding ask concrete.
45 min · Standard
Presentations and pitch decks
Product presentation brief
Explain what a product does, why it matters to this audience, and what they should do next.
45 min · Standard
Presentations and pitch decks
Sales presentation brief
Create a sales presentation that reflects the buyer's situation, demonstrates relevant value, and leads to a concrete next step.
45 min · Standard
No-code and low-code
Automation workflow brief
Plan an automation that performs each action once, handles failures safely, and remains understandable to its operators.
45 min · Standard
No-code and low-code
Framer landing page brief
Build a focused Framer landing page that makes one promise, supports one decision, and is easy to adapt for future tests.
45 min · Standard
No-code and low-code
Internal tool brief
Design an internal tool that helps operators make important decisions quickly without weakening access controls or accountability.
45 min · Standard
No-code and low-code
No-code MVP brief
Scope a no-code MVP that tests one important assumption without hiding the manual work, risks, or platform limits involved.
45 min · Standard
No-code and low-code
Webflow website brief
Plan a Webflow site that editors can maintain, visitors can use, and the team can launch with confidence.
45 min · Standard